Landcare community shows keen interest in becoming more social
From Landcare Australia
A recent survey undertaken by Landcare Australia of the Landcare movement and its use of social media has painted a picture of a community interested in learning more about the benefits of sharing stories the social way.
249 people took part in the survey which delved into current social media habits, particularly within Landcare groups, and what interest there may be in helping people engage with new audiences through social media.
Of those surveyed, 59% said that their group or network has a website, 38% have a Facebook profile and 12% have a Twitter profile. 63% indicated they have a newsletter with an average of 752 subscribers.
When it came to learning more about social media, 39% of those surveyed indicated they would be interested in learning more about Twitter, with 55% interested in Facebook.
When asked how they would like to learn more, a webinar was the preferred method with 38% choosing this option which rated only slightly higher than a workshop in their region with 35%, and a manual outlining how you can use it interesting 32% of respondents.
As you would expect, funding opportunities seem to interest many people with 56% indicating this as the preferred type of content they would like to see on Landcare Australia’s social media profiles and 35% indicating interest in project case studies.
Following on from the Landcare Connections survey, Landcare Australia is currently developing a social media kit for Landcare groups which will give an overview on the most popular social media sites and tips and hints on to how to use them well. We will also be hosting a social media webinar in the near future for people who would like to learn more, so stay tuned to our Facebook and Twitter profiles for more information on that.
A big thank you to everyone who took the time to complete the survey and congratulations to Boyd Essex and Geoffrey Makara, who won an iPad mini each. We hope they’re coming in handy for all your tweeting and tagging!
